The new On Demand service, now in public beta, complements Redbox’s new-release offering at kiosks by delivering a broader selection of movies and TV shows via transactional video on demand (VOD) and electronic sell-through (EST). Redbox, America’s destination for new-release home entertainment, today rolled out Redbox® On Demand. Redbox Now Offers More Ways to Watch Movies and TV Shows- On Disc and On Demand Will you be taking advantage of Redbox’s new On Demand service? Let us know down in the comments. You can currently access Redbox On Demand via Redbox’s website, iOS, Apple TV, Chromecast, Roku, and LG and Samsung smart TVs, though you have to rent and purchase via Redbox’s website and access it via the apps on those devices. “We think physical disks will be around for a very, very long time,” Smith said. Smith, however, sees the DVD kiosks living a long and fruitful life, catering to consumers who are price-sensitive and see convenience and value in $1.50-per-day rentals. “This allows us to go a lot broader and deeper than the selections we’re able to offer in the kiosk.”įurthermore, Redbox is a firm believer that physical DVDs are not going anywhere and still has faith in its standalone kiosks: “This is really about expanding the options for our consumers,” said CEO Galen Smith.

Rebox says it isn’t necessarily trying to compete with Apple’s iTunes here, but rather trying to give its current customers another medium for acquiring content: TV shows and other library content starts at $1.99. Movies start at $3.99 for 48-hour rentals, while purchases start at $9.99. Notably missing is Disney, which is currently engaged in a legal battle with Redbox. Speaking to Variety, Redbox CEO Galen Smith said that Redbox On Demand is a “natural extension” to what the company has been doing for years.Ĭurrently, Redbox has secured deals Warner Bros., Paramount Pictures, Lionsgate, Sony Pictures Entertainment, 20th Century Fox and Universal Pictures for Redbox On Demand. Whereas Redbox Instant was a subscription based platform, Redbox On Demand is more akin to the company’s kiosks in that you rent and purchase movies and TV shows individually. You may remember that Rebox and Verizon jointly launched Redbox Instant a few years ago, but today’s Redbox On Demand Service is different. The new Redbox On Demand service is accessible via iOS and Apple TV… Originally known for its rental kiosks, Redbox has suffered from stagnant growth as streaming video has become many people’s go-to for consuming content. Redbox today officially launched its streaming video on-demand service.

“An Apple TV app is launching in the coming weeks.

“Currently, consumers can use Airplay with Apple TV to watch rented or purchased content,” company spokeswoman Kate Brennan told.

Update: Redbox now says the Apple TV app will be ready in the coming weeks.

Redbox tv app 1.3